John Wiley & Sons, Inc. and Fisher Investments, recently announced the launch of Fisher Investments Press. The new publishing imprint will draw on the expertise of Fisher Investments and best-selling author Ken Fisher to offer investing advice and education for a wide audience. Cutting edge initiatives such as this have propelled Wiley to the forefront of business publishing. Wiley, known for successful brand publishing that includes the For Dummies® and Frommer's® series, will work with the Fisher Investments team to create a distinctive brand identity.
In 2007, Wiley published Ken Fisher's most recent best-selling investment book, The Only Three Questions That Count: Investing by Knowing What Others Don't. “The money management expertise of Fisher Investments paired with Ken Fisher's track record in financial journalism makes for a powerful combination to launch a business imprint,” said Joan O'Neil, Vice President and Executive Publisher.
The first Fisher Investments Press title, 10 Roads to Riches by Ken Fisher, is slated for publication in 2008 and focuses on various methods of wealth accumulation, from old-fashioned saving to inheritance and business enterprise. The book is filled with career and lifestyle advice interspersed with compelling and real-world examples of successes and failures.
“Our goal in partnering with Wiley to create Fisher Investments Press is to reach a wide and diverse investment audience. Wiley's broad and proven distribution networks, as well as our past positive experiences with the firm made the company an ideal partner for this initiative,” said Ken Fisher. “Working together, we've developed an investment series that can offer insight to the full spectrum of investors, from novices to professionals.”
Subsequent titles scheduled for release in 2008 include Globalize Your Portfolio for the 21st Century and Bear Hunting: How to Spot and Slay the Next Bear Market all written by the Fisher Investments experts.